By Marc Grünhagen (auth.)
Acquiring the mandatory investment from discerning traders and creditors is thought of as a infamous challenge for brand spanking new ventures in Germany. marketers’ figuring out to regulate capital specifications or terminate the fund-raising fight altogether impact the sustainable progress of recent ventures. but, entrepreneurship examine is familiar with rather little concerning the real process marketers’ fund-raising makes an attempt through the start-up process.
Marc Grünhagen examines the evolution of fund-raising struggles in 11 in-depth case stories of seed and early level ventures. specifically, the publication zooms in on strength effect components triggering adjustments in marketers’ fund-raising intentions over the years. The empirical research bargains a singular version of task-specific entrepreneurial intentions and their cognitive antecedents within the context of traders’ calls for for brand new enterprise legitimacy. The findings recommend center options for assisting growth-oriented fund-raising techniques: a) to construct legitimizing strength and b) to make sure adequate monetary scope for versatile diversifications in the course of the financing struggle.