By Frank Esser
Aimed toward offering a finished realizing of comparative political verbal exchange, this quantity analyzes the media platforms of Europe and the US. It considers no matter if election campaigns all over the world became "Americanized," how foreign information reporters comprehend their jobs and convey varied kinds of tv information courses, and the way governmental media family and information administration efforts evolve in several political platforms. The publication analyzes transnational similarities and dissimilarities within the context in their strength results on society and democracy.
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Extra info for Comparing Political Communication: Theories, Cases, and Challenges (Communication, Society and Politics)
Political Communication. Issues and Strategies for Research. Beverly Hills, CA: Sage, pp. 165–93. 1995. The Crisis of Public Communication. London: Routledge. , Jack M. McLeod, and Karl Erik Rosengren, eds. 1992. Comparatively Speaking. Communication and Culture Across Space and Time. Newbury Park, CA: Sage. Bogart, Leo. 2000. Commercial Culture. The Media System and the Public Interest. New Brunswick, NJ: Transaction Publishers. Cappella, Joseph, and Kathleen H. Jamieson. 1996. News Frames, Political Cynicism, and Media Cynicism.
The personalized, media-centered forms of election campaigning, using techniques similar to consumer-product marketing, which again were pioneered in the United States, similarly are becoming more and more common in European politics (Butler and Ranney 1992; Swanson and Mancini 1996). It is clear too that direct cultural diffusion from the United States has played a role in these changes. S. 1 American campaign consultants are active in Europe (Plasser 2000), as are American firms that advise television companies on the production of commercially successful news broadcasts.
In the Italian case, this mainly applied to the Communist and Catholic subcultures (Bagnasco 1977; Marletti 1999). The first was built on the basis of political and ideological membership, the second on political and religious membership. Both had ramified structures that organized the participation of citizens in community life, often in a clientelist or semiclientelist fashion. The two subcultures had their own organizations for entertainment and sports and were connected with educational structures; many of their structures served as vehicles of communication.